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How to get your drinks brand noticed

Over the past 10 years we have seen many changes in the brewing industry and drinking culture of the UK: 

  • We have seen pub closures increase in line with an increase in home drinking. Following the financial crisis of 2008, we saw this trend arise as disposable incomes diminished, forcing people to entertain themselves in their households. 
  • Cider has undergone an image transformation, no longer ‘just’ a refreshing beverage in a picturesque beer garden at the peak of summer, with the emergence of brands such as Kopparberg and Rekorderlig who have challenged the status quo, cider is now beginning to have a reputation of being ‘cool and refreshing’. 
  • Women also now represent a much bigger segment of the drinking market, making them an increasingly interesting demographic to brewers across the UK. 
  • We have seen the popularity of microbreweries rise. There are now more than 2,000 breweries in the UK, the highest level since the post prohibition 1930s.

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