Why is Mobile Marketing important?
To stay ahead of your competition and in front of your target audience you need to be adaptable and flexible when it comes to your marketing efforts, whilst keeping up with the latest advances in technology.
With nearly 2 billion people using mobiles worldwide, average smartphone conversion rates are up 64% compared to the average desktop conversion rates for e-commerce alone. Hence, in today’s digital world, the importance of tailoring your marketing and branding so it is mobile optimised is paramount for the survival of your business.
Here are 10 Mobile Marketing tips to keep in mind for your next campaign
1) Mobile Optimised Website
Did you know that on average if your webpage does not load within 3 seconds, you have lost that customer?
Responsive design for your website is crucial to mobile optimising your website. If you don’t have a responsive design then you risk a slow page upload speed. Visually you could risk text not appearing on the page, distorted imagery and a confusing layout, all of which will lead to your customer going to a competitor. Make sure your website is optimised for whether it is accessed on a laptop, desktop, mobile phone, tablet or smart TV.
2) Text/SMS Marketing
How often do you check your texts/SMS and how often do you check your emails?
More than 3/4 of the world’s smartphones are now SMS capable. The business side of text messaging is growing by the day and becoming more and more impactful. It is now more than just a conversation with your consumer, it is now an opportunity to send business relevant communication to further understand what your audience is interested in.
Just like email campaigns, to make mobile work for your business you should create mobile opt-in campaigns that allow your customers to sign up to receive text/SMS alerts. To increase opt-in, you could offer an incentive, such as a reward or prize.
Is this an opportunity to go one step further and add in WhatsApp as closed group marketing increases?
3) Mobile Friendly Content
People searching for your products and services are, more likely to be ‘mobile’, excuse the pun. It is key to remember that they don’t care about your website and all the different spectacular pages you have created. They want to find what they’re looking for in as few clicks as possible.
Focus on how your content will look on a small mobile screen, try shortening the headlines on your pages to make it easier for the user to find what they are looking for. Don’t have too many sub-menus for users to click through to find what they want. Mobile optimise your SEO, mobile searches tend to be more specific, as they usually have clearer idea of what they’re after. So be thorough in your keyword research and use more specific keywords that they’re familiar with.
4) Google My Business
Mobile users are more likely to search for local information, that’s why it is important to have your presence available when they need it. One of the best methods to do that is to get your business on the local map through Google My Business, which is free.
5) Mobile Payments
With the different platforms available such as Apple Pay, Google Wallet and PayPal there is no reason why customers should be left frustrated when trying to purchase a product or service from your business on their mobile. Your business can even generate more customers by appearing as a shopping option within the apps themselves. As I said earlier, customers on mobile want to be in and out as quickly as possible, make the purchase button as obvious as possible and integrate one of the payment apps to make the rest of the process stress free.
6) Exclusive Deals
If your business uses coupons or vouchers, then make them available on mobile. They’re definitely less likely to be rummaging round the sofa trying to find the coupon if it is on an email they received or within your app. This could also be a great way to encourage app downloads and mobile alert opt-ins.
7) Mobile Directories
Use mobile directories such as yelp.com or Google+ Local to boost your presence on the “mobile map”. Make sure that all of your directory listings include a simple description of your services, hours of operation, phone number, address and a link to your website
8) Use QR Codes
Quick Response (QR) codes are a fantastic way to direct the consumer to a particular page on your website, offer or discount. The codes can store a lot of data and can be transmitted quickly and most importantly digitally. They can be incorporated on any form of contact with a mobile user such as email signatures, e-newsletters and social media.
9) Social Media
Social media is mainly viewed on mobile devices, this is why maintaining your presence across all your social media platforms is key to maintaining your presence on mobile devices. Be sure to post consistently, use engaging photography and videos and use clear call to actions directing viewers to your website.
10) Mobile App
A mobile app is an investment, but it doesn’t have to be over complex or fancy to retain customers and boost your sales. It will allow you to send out relevant push-notifications, such as product offers, discounts, e-newsletters, new blogs any content to your whole database, or segmented areas (which would be advisable).
So, What Next?
We can’t stress how important it is to incorporate mobile in to your thinking when it comes to your next marketing campaign. If you’re interested in finding out more about mobile optimisation or just want to find out more about marketing and how we can help, then please get in touch at email@example.com or call on 01780 757666.