Articles

Dupree have been shortlisted for Best Rural Creative or Media-based Business.

We are delighted to have been shortlisted for the Midlands Rural Business Awards for the Best Rural Creative or Media-based Business category! The regional winner will go forward for the National Final early next year so we are looking forward to attending the awards ceremony, being held at Eastwood Hall, Nottingham on Thursday 11th October.

The Dupree Creative Team

The Importance of Emotion in B2B Marketing

B2B marketing has always worked on the premise that decision making was based on rationale and emotional decision-making was solely for the B2C market. However, research shows that this premise could be far from the truth when it comes to effective B2B marketing. It suggest that decision makers could interact and engage on a deeper level when we take a more humanised and emotional approach to building a brand.

Emotional B2B marketing - Exclusivity

How can Guerrilla Marketing help your Business?

What is Guerrilla Marketing?

Guerrilla Marketing, at its core, is a form of advertising that utilises low cost and creative tactics to generate engagement and draw attention to the brand’s product or service. It often allows you to surprise the consumer enabling you to maximise impact and stir up a lot of social activity. Hence, in a time where it is imperative to stand out from the crowd, guerrilla marketing tactics can be very effective indeed.

Originally the term was introduced by Jay Conrad Levinson in his book titled Guerrilla Advertising, the purpose being to create an imaginative solution to represent a brand.