Are you creating scroll-stopping content?

We’re talking about Instagram: the photo and video-sharing social networking service owned by Facebook.

With over 700 million users and 15 million businesses having Instagram profiles, this is the hot social media platform for any business.

It’s where people discover new products and services. With 75% of Instagrammers taking action after being inspired by a post they have seen.

However, before you start creating your Instagram profile, take a social media minute and consider is your brand / product / service even right for Instagram? ✋

How to get your drinks brand noticed

Over the past 10 years we have seen many changes in the brewing industry and drinking culture of the UK: 

  • We have seen pub closures increase in line with an increase in home drinking. Following the financial crisis of 2008, we saw this trend arise as disposable incomes diminished, forcing people to entertain themselves in their households. 
  • Cider has undergone an image transformation, no longer ‘just’ a refreshing beverage in a picturesque beer garden at the peak of summer, with the emergence of brands such as Kopparberg and Rekorderlig who have challenged the status quo, cider is now beginning to have a reputation of being ‘cool and refreshing’. 
  • Women also now represent a much bigger segment of the drinking market, making them an increasingly interesting demographic to brewers across the UK. 
  • We have seen the popularity of microbreweries rise. There are now more than 2,000 breweries in the UK, the highest level since the post prohibition 1930s.

Dupree Creative August Snapshot

We can't believe Summer is nearly over, we are already looking at Christmas feature lists and looking towards 2018. August seems to have gone by very quickly, but at least it is because we have been super busy!

We've been busy securing cracking coverage for our clients, getting creative, being digitally on point in our advertising and social media campaigns as well as meeting some exciting new clients who we can't wait to start working with. Take a look at some of our going-ons in our August DC Snapshot.