Case Study
At Dupree, we've designed for effectiveness for so long that we've won 33 industry awards, including 'best advertisement' three years running and 'outstanding team of the year' at EMAP. We never get tired of designing for effectiveness.
NASH
UK manufacturer of carp fishing accessories and clothing.
The Nash Challenge
Nash approached Dupree at a time when the angling marketplace was at its most competitive. The profile of the company had slipped over time and it wanted to re-establish itself at the forefront of the carp fishing sector.
The Dupree Difference
Dupree used its proven skills in strategic marketing to develop a powerful DPS advertising campaign, targeting the specialist angling publications. Using our extensive creative ability, Dupree produced high quality images to include in eye-catching advertisements and a revitalised catalogue. The consistent and effective message we delivered through this campaign was that, if it wasn’t a Nash accessory then it wasn’t worth having!
The results of our partnership
Dupree’s approach was hugely successful, creating unique and individual advertisements that struck a chord with their intended audiences. The catalogue which accompanied the advertising campaign was well received and generated sales that greatly exceeded expectations and also outstripped supplies!
