Case Study
A decade or two in, websites and new media need serious consideration if they're to do the job organisations want them to do.
The CLA Game Fair
The world's largest outdoor event and British countryside showcase.
The CLA Game Fair challenge
Dupree Creative approached the CLA in late 2007, offering its expertise and skills to improve the functionality and design of its Game Fair website. Knowing the event and organisation well, we felt the event website lacked dynamism and substance. Our aim was to revitalise and improve it and increase the number of unique visitors to the site.
The Dupree difference
For the 50th Anniversary of the CLA Game fair, we designed a gold 50th Anniversary logo and gave a tired corporate look a complete makeover. Our website review proved there was insufficient information and user-friendliness. With a venue change every year, an adaptable system was essential for both practical and budgetary purposes. We created a bespoke content management system that enabled the client to change and add information as required. The site increased in size from 20 pages to 200, featuring rich and sticky content.
The results of our partnership
Our Search Engine Optimisation took the rebuilt website to the top of search engine rankings. Figures for July 2008 showed 77,668 unique users and 865,305 page views, 136% up on 2007. The time spent on the site, per visitor, increased by an average of 1 minute 26 seconds. The combination of a far more impactful look and feel, along with well designed promotional folders, leaflets, advertising and stationery items smashed the record for attendance at the Fair with a crowd of over 135,000 people.
Client feedback
"We have had a most successful working relationship with Dupree Creative over the last 3 years. Their design and technical team along with their insight and market knowledge have enabled them to deliver a successful event website which has contributed in driving up our visitor attendance year on year. We look forward to continuing our relationship to ensure we have the number one event website for 2011 - which I am in no doubt about. Great professional team"
Fiona Eastman, Director of Marketing & Show Development, CLA Game Fair
