Cairngorm Sporting Supplies

A new visual identity for a supplier of top quality sporting gear and accessories.

The Background

Cairngorm Sporting Supplies produces top quality sporting supplies and accessories for discerning shooters. Following the move in manufacturing of the Caledonian Cartridge brand to Eley Hawk, the Scottish-based company tasked us with developing a new name, visual identity and image.

The Solution

After developing a brand strategy, we designed a new identity to reflect the company's Scottish Highlands location. The supporting 'look and feel' brought the essence of the brand to life. We designed an advertising campaign for both their game and clay ranges, as well as product brochures and leaflets, HTML newsletters and outdoor event banners.