Dancook

 

A popular outdoor cooking range of products in Denmark known for ergonomically attractive clean looks and minimalist design. Dupree Creative was employed by Char-Broil, the parent company, to establish the brand’s point of difference and then appeal to a broader European market through various POS, website, print, video and photography. All promo activity was created in four languages but each carried the same brand sentiment through a careful consideration of cultural differences.