Veals Mail Order

We created fully integrated, through-the-line work for one of the UK's largest sea angling mail order companies.

The Background

Our brief was to help Veals Mail Order establish itself as one of the leading sea angling tackle shops in the market. We also re-launched the image of the brand and re-worked the vitally important mail order catalogues and E-commerce website.

The Solution

A strong, new corporate ID gave us a platform on which to elevate the brand. The Mail Order catalogue was designed from the ground-up, incorporating a host of marketing tactics to persuade the consumer to purchase. The E-commerce website benefited from a user journey to help define the site map and overall hierarchy. Out of this came further colateral from on-page and on-line advertising to new designs for 'Varivas' Veals own brand products.