Crop Production Magazine

CPM (Crop Production Magazine) required a 'tool kit' to enable them to communicate with media agencies and their buyers. The main focus being on CPM's prominence and influence within the agricultural market place. 

The Background

CPM (Crop Production Magazine) required a 'tool kit' to enable them to communicate with media agencies and their buyers. The main focus being on CPM's prominence and influence within the agricultural market place. 

The Solution

We went about defining their place in the market with a new strapline 'Experts in the field'. Bold agricultural imagery was selected and re-touched to go along side simple infographics. In addition to this, and to help bring CPM to life, we shot and edited a short film. This new look was rolled out across a media pack and sales presentation tools.