Nash are one of the biggest names in the world of carp fishing. The brief was simple... progressive companies require great creative!

The Background

The specialist area of carp fishing in the world of angling compares a bit like snowboarding to skiing - it's more cool! Carp guys want everything that's connected to their sport to be a bit more hip. Yet Nash's current communication just wasn't quite hitting the mark.

The Solution

This was a dream brief for our creatives to work on and when it came to the advertising campaign they went for it. The 'Nash or Naked' advert used to promote a new line of clothing worked so well, the company sold it's years supply of stock almost immediately. This particular advert won advert of the year in the Bauer Media awards.