CLA Game Fair

We were tasked to design and built a highly secure and responsive website for the CLA Game Fair.

The Background

The CLA Game Fair has run the world's largest game fair for over 50 years, building up an international reputation for showcasing country sports, country living and the best of British food. We have worked with the CLA for a number of years. Our latest task was to build a second website.

The Solution

The new website offers four different user experiences for different audience profiles. The website is responsive and built to work across different digital devices: PC, tablet and mobile. A key part of the strategy involved giving customers the right information at the right time. We needed to ensure compatability with the device used to ensure a good customer experience that would ultimately lead to advance ticket sales. In 2013, advance ticket sales increased by 10%.