CLA Game Fair

We planned and managed a winter photo-shoot for the biggest summer outdoor event in the world.

The Background

The CLA Game Fair takes place annually over three days in July and is the biggest outdoor event in the world. Positioning this event as a prominent summer social occasion required appropriate imagery.

The Solution

The creation of warm, summery images in the depths of winter as part of a January advertising campaign was quite a challenge. The fact we were able to direct the photo shoot in-house gave us the necessary control to turn images taken on a cold, wet winter's day into the warm looking, sunny shots you see here.