Commissioned as part of a full launch campaign for this revolutionary device consisting of video, website, leaflet and on-page advertising.
Specialist knowledge in markets can cut down on the breifing time. We understand outdoor activities including angling and can therefore normally work out the features and benefits of a product for ourselves. This was a case in point whereby we were largely left to our own devices to generate this integrated campaign.
This new device ticked the boxes in many ways and we succeeded in delivering the features and benefits to the target audience. The proposition was simply that it was surprising nobody had come up with the concept before... 'It is a well known fact that the best ideas are obvious; after you see it done of course!'