The Original Muck Boot Company

We delivered product photography and image manipulation.

The Background

Though a well established brand, Muck Boot found its brand awareness in Europe diminishing. Our brief was to re-launch the brand in its core markets - shooting, fishing, equestrian agriculture and gardening, while extending it in two new areas - outdoors and lifestyle.

The Solution

Our creative strategy, based on the strapline 'Me and My Muck Boot', was entirely studio-based to ensure a consistent approach to the placing of each boot against an appropriate outdoor backdrop. Our lighting skills and understanding of perspective were critical in ensuring the end results were convincing