Time Inc ShootingUK.co.uk launch video

ShootingUK is the UK's most popular shooting website. It's where people go to get the latest shooting news, gun reviews, shooting tips, game recipes, gundog content and shooting videos. Buy or sell a gun and browse gundogs for sale. Dupree Creative was commissioned to create this introductory video which won an Time Inc. marketing award for a click-through rate of 61%

The Background

Time Inc.handed us to create the brief in effect as we have had enormous experience in working out what's required to launch a website.

The Solution

The video puts forward a clear proposition to the shooting market that differentiates between what a magazine and a website can offer.
The 'Because you can't always be out shooting' strapline we created, was then applied to an on-page and on-line advertising campaign.