Seeland International

We developed an eye-catching PR campaign for this leading international outdoor clothing manufacturer.

The Background

Seeland International is one of the largest manufacturers and suppliers of shooting and outdoor clothing in Europe. In the second year of our involvement with the company we were tasked to develop a PR campaign with gun dogs as the focus.

The Solution

Based on the premise that both the trained gundog and the Seeland brand are 'experts in the field', we commissioned a highly experienced gundog trainer and his dogs for the photo shoot. Dressing the dogs in Seeland clothing was challenging at times but kept photo retouching and costs to a minimum in the process.