We effectively reinforced the influential position of this national governing body.
British Eventing, is the national governing body for the sport of eventing in Great Britain. We worked with this organisation to deliver a strategic brand refresh to identify the core values and reinforce its positioning.
The key challenge was to explain to British Eventing's target audiences 'what they did, exactly'. We delivered a strategic marketing campaign based around a new strapline, 'providing the ultimate equestrian'. We rolled out permutations of this line into advertising creative along with on-location photography and website design.