The bespoke English gunmakers, Holloway & Naughton required imagery and advertising to match their affluent persona. Desireable guns both in the UK and the USA, their profile needed to match their products.
When selling ?75,000 plus guns, the imagery and communication needs to be on a par. The client was keen for us to help up his game.
Well executed studio photography, with photo re-touching to enhance the elaborate features formed the platform to this luxury brand - beautiful imagery for beautiful products. We then aligned carefully chosen fonts, colours and backgrounds to help raise the aspirational levels and create the desire.