A totally integrated approach helped Teflon communicate its 'Diamond Standard Awards' competition to both schools and colleges.
We have been tasked with running the entire event. From recruiting sponsorship, entries and developing a strategy for the event going forwards our whole team is involved in the process in some shape or form.
Originally designed to support youngsters studying to become involved in the industry, more recently we opened up the event to everyone. Apart from managing the longer term strategic process, the website, video, photography, PR, social media, design and all other tactical elements are developed and executed by our team. This event is growing bigger by the year. The final are held at the Waitrose Cookery School, London.